Group Brand Manager

فروش و بازاریابی/مارکتینگ
5 ماه پیش

شرایط شغلی

موقعیت مکانی تهران، تهران
نوع همکاری تمام وقت
سابقه کار بین 3 تا 7 سال

درباره شغل

Team Management:

• Interviews, hires, and trains Brand Team

• Works with Brand and other marketing team member to develop detailed marketing plans for all media channels and sales teams

Cross Functional Collaboration:

• Full collaboration with media, account and creative team in order to execute the plans much more efficient and inline with brand strategy

• Routine market visit to be done by him/her and his/her team

• Routine meetings with sales team to finalize a rolling 3 months plan for marketing and Trade marketing

• Routine meeting with R&D and production department in order to run the new product projects

Data analysis:

• Establishes marketing goals based on past performance and market forecasts

• Oversees current offerings and comes up with initiatives for new products or services

• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies

Branding and Communication:

• Prepare full Brand DNA , positioning, Insights, …

• Approves and oversees the creative development of promotional materials, Digital content, advertisements, and other marketing-related projects

• Communicates along with Advertising supervisor with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition

• Works within the department budget to develop cost-effective marketing plans for each product

• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives

• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback

requirement:
Experience

A senior brand leader, with a wealth of commercial marketing experience gained within a large matrix organization
Track record of commercial over-delivery & solid understanding of business drivers
Significant experience shaping and influencing brand strategies across a portfolio of products
Significant experience in leading and developing teams and effectively influencing senior stakeholders.
Experience of influencing global NPD pipeline & leading local initiatives
Excellent project management and ability to deal with conflicting priorities, efficiently and effectively.
Solid evidence of agency and budget management
Media planning and consumer marketing campaign development experience
Strength in application of market research learnings/ insights to influence strategy development
Experience at Senior Brand Manager or Marketing Manager level
Attributes

A clear leader who has stature and gravitas
Highly analytical with strong commercial acumen (P&L, business case development)
A result driven individual with a can do, proactive attitude
An effective networker with superior relationship building and communication skills.
Excellent creative thinking
Holds themselves and others accountable
Education

Graduate level or equivalent in management, marketing or commercial related subject (Essential)
Experienced and capable at using Microsoft Office applications

مهارت ها

  • کمپین های تبلیغاتی
  • data analysis
  • project management

اطلاعات شرکت

خیلی سبز کار خود را از سال 81 در عرصه تالیف و چاپ کتاب آغاز کرد و با محور قرار دادن خلاقیت و تمایز، به ناشری متفاوت تبدیل شد و امروز بابیش از 400 عنوان کتاب از پیش دبستانی تا کنکور، برای همه‌ی مقاطع و پایه‌هاست.نشر پرتقال نیز با انتشار بهترین کتاب‌های جهان برای بچه‌های ایران جزء خیلی سبز هست. کلی کسب وکارهای جدید هم داریم.ما فکر می‌کنیم که انجام دادن ِکارهای معمولی تغییری در هیچ کجای دنیا ایجاد نمی‌کند، برای همین به همه می‌گوییم «فرق داشته باش» و به خودمان هم می‌گوییم «ناشر خیلی متفاوت»!
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